Ecommerce platforms exist because developing a full-featured online store from scratch is a time-consuming and expensive exercise. Instead, most companies opt for a pre-packaged solution that provides most of the required functionality out of the box. However, it is rare for eCommerce platforms to offer every conceivable bell and whistle right out of the box. Nonetheless, a platform that was thoughtfully selected should provide most of the required functionality without resorting to lots of plugins, extensive customizations or manual processes.
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