This buy online, pick up in-store (BOPIS) trend is gaining immense popularity. With this being hugely popular with consumers, BOPIS offers stores both customer satisfaction and supply chain benefits, experts say. It allows stores to satisfy shoppers’ urge for instant gratification — something many online-only stores, with their days-long delivery lag times, struggle with. At the same time, BOPIS allows traditional retailers to turn their stores into distribution hubs to which consumers are happy to travel.