According to Harvard Business Review, 73% of all customers use multiple channels during their purchasing journey.
We see this more prevalent now as BOPAC (Buy Online, Pick Up At Curbside) and BOPIS (Buy Online, Pick Up In Store--also know as "Click and Collect") are becoming more than just common acronyms. Although these purchasing solutions have been proven successful before the COVID outbreak, they’ve become essentially important during this world pandemic.
Following our last webinar, “Omnichannel eCommerce Explained”, strategists from Fortuitas, BigCommerce, and Sales Layer are coming together once again to show you how to set up your omnichannel eCommerce strategy.
During this webinar replay, we demonstrate: